Social media involves the running of paid and organic campaigns to create your footprint on social platforms such as Facebook, Twitter, Instagram, LinkedIn and Google+, amongst others.
Additionally, at Sands, we pay special attention to Online Reputation Management – after all, it’s important to maintain a continuous and positive rapport with your audience!
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.