Social media involves the running of paid and organic campaigns to create your footprint on social platforms such as Facebook, Twitter, Instagram, LinkedIn and Google+, amongst others.
Additionally, at Sands, we pay special attention to Online Reputation Management – after all, it’s important to maintain a continuous and positive rapport with your audience!
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
HOW ARE SEARCH & SOCIAL MEDIA MARKETING RELATED?
Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content.
Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.